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In his message launching the focus for the 2010 World Day for Social Communications, Pope Benedict XVI called on the clergy to use the latest technologies, such as websites and blogs, to preach the gospel and encourage a discourse with all users of these “new media”, not just practicing Catholics. In an age when the Internet has surpassed all other media except television as the principal source of national and international news, the Church could not ignore communications developments, or allow itself to fall out of touch with them.
Year of the Priest’, the Pontiff notes that, “Priests are thus challenged to proclaim the gospel by employing the latest generation of audiovisual resources (images, videos, animated features, blogs, Web sites) which, alongside traditional means, can open up broad new vistas for dialogue, evangelization, and catechesis”.
The Pontiff acknowledged that new technologies call on priests to become savvier in their use recognising that these technologies can promote deeper types of relationships even across vast distances and will “enliven their pastoral outreach, but also will give a “soul” to the fabric of communications that makes up the Web.” He also urged those involved in ministry to not forget its primary obligation and message.